+420 603 593 006
Stores in Prague, Brno, Ostrava
We're parents ourselves. We choose backpacks as if we were buying them for our own children.
We're parents ourselves.
We choose backpacks as if we were buying them for our own children.
We are Zdravý Batoh, a Czech family business from the Beskydy mountains. Since 2014 we have been the exclusive distributor of Norwegian BECKMANN backpacks in the Czech Republic. The brand has been making backpacks for children since 1946 – and in 2026 it celebrates 80 years.
Olav Beckmann sews the first school backpacks
countries where children wear BECKMANN
we brought the first pallet to the Czech Republic
How Zdravý Batoh began
We never planned to sell backpacks
We had no business plan. Then came a moment every parent knows: choosing the first school backpack. It had to be light, comfortable and good-looking. What we found in the Czech Republic was one compromise after another.
Grandma, a second-hand shop and one old backpack
Our daughter Barča was spending the summer at her grandma's in the Beskydy. In a small second-hand shop there, Grandma found a well-worn BECKMANN backpack. Barča wanted it straight away. So did we – even after five years of use it looked great.
Everything on one pallet
The Norwegian brand had exactly what we were looking for. But hardly anyone in the Czech Republic knew it. In 2014 we put our savings and our courage together and ordered the first pallet.
We wanted a backpack for our daughter that was not only pretty but also well made and suited to a first-grader's body. And then we discovered BECKMANN.
Our journey step by step
The first pallet of BECKMANN school backpacks arrives in the Czech Republic.
We packed it at home in the living room, much like Olav Beckmann started out with his backpacks. Today we pack in our warehouse in Kunčičky, but the joy of every order is still the same.
We want to see the new collection with our own eyes. With owner Martin Beckmann we agree on our further cooperation.
Our small storeroom at the Jojo Park entertainment centre is no longer enough. We move to a bigger building in Ostrava-Hrabůvka, where we have room to grow.
In the same building we move into larger spaces and open the first Zdravý Batoh BECKMANN store.
After seven years we retire the quilted graphics. The new logo and online shop are cleaner and simpler.
We head straight to BECKMANN. A new collection, a boat trip and a friendly dinner. We combine the trip with a visit to Oslo.
Small, scattered spaces were slowing us down. We rent a warehouse in Ostrava-Kunčičky so orders can go out faster.
It was time to get closer to our customers. You can now try on a BECKMANN backpack in the three largest cities in the country.
Since 2014 we have been helping Czech children carry school more lightly.
Our trips to Norway
Snapshots with the BECKMANN family in Kristiansand, on a boat and on trips around the country our backpacks come from.
The history of the BECKMANN brandFrom a Norwegian living room
to the whole world
1946. Norway is recovering from the war and young Olav Beckmann is sitting at home in his living room, sewing. School backpacks for children, one after another. The home workshop grew into a family business from Kristiansand – and that became the leading school backpack brand in Scandinavia.
Olav designs and sews the first school backpacks.
A backpack for your back and for a trolley. A hit with Norwegian families.
For the first time in three sizes according to the child's age.
The leather backpack: about 10,000 pieces a year to the USA.
A backpack for first-graders: 22 litres, a carrying frame, sewn in Kristiansand.
The collections grow and the brand reaches more than 30 countries.
80 years. Still a family business.
“Your child's back has to
last a lifetime.”
The BECKMANN philosophy since 1946
What makes a BECKMANN backpack different: 12 things you won't see at first glance in a shop
On the shelf, one backpack looks much like another. The difference shows on your child's back – and after years of wear. Here is what stands behind every BECKMANN backpack.
Designs children want
BECKMANN's own design team in Kristiansand sketches and draws every backpack. No catalogue patterns.
Some of the most popular designs are hand-painted by their designer in watercolour.
The designers talk to teachers, parents and above all children – and watch whether their eyes light up at a motif.
That's what BECKMANN calls the combination of playful designs children love with the ergonomics parents want. New motifs every year.
A healthy back down to the last detail
The backpacks are designed and tested together with chiropractor Dr Philip J. Wilkens.
The Classic range comes in two sizes – Classic 22 l and Classic Max 28 l. The backpack fits instead of hanging.
A shaped aluminium support keeps the backpack close to the body. It can be removed and adjusted by hand to your child's back.
In a laboratory test of the Active AIR FLX, the shoulders carried 38% of the weight with the belt fastened and 46% without it. Fastening it pays off.
Safe, fair and made to last
Since 2024 the main fabric of all backpacks has been made from recycled PET bottles (GRS). Up to 70% less CO₂ than conventional polyester.
Fabrics checked for more than 1,000 harmful substances (OEKO-TEX). Backpacks for preschool and grades 1–3 are also tested to the EN 71-3 toy standard.
BECKMANN is a member of the Fair Wear Foundation: fair wages, safe workshops and regular audits.
We give a 4-year warranty on our backpacks, automatically and without registration. And if something gets damaged, we'll help with a spare part or a repair.
We don't approach or pay celebrities. That makes us all the happier that they chose a BECKMANN backpack.
Janečková
Abbasová
Lašková
Pospíšilová
Hadašová
Lutovská Vitová
What you ask us most often
Who is behind Zdravý Batoh?
The Czech family business ONKEL family s.r.o. from the Beskydy mountains. Since 2014 we have been importing Norwegian BECKMANN backpacks and selling them online and in three stores.
Are you an official BECKMANN retailer?
Yes. We have been the exclusive distributor of the BECKMANN brand for the Czech Republic since 2014.
Where does the BECKMANN brand come from?
From Norway. The family business was founded by Olav Beckmann in 1946. It is based in Kristiansand, where all the backpacks are designed, and is sold in more than 30 countries.
Why are BECKMANN backpacks good for children's backs?
They are developed with a chiropractor and shift the weight from the shoulders to the hips. They are recommended by the Japanese Chiropractic Association, the IGR institute and German paediatric rheumatologist Dr Rainer Berendes.
Where can I try a BECKMANN backpack?
In our stores in Ostrava, Prague and Brno. You'll find the addresses and opening hours on our contact page.
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